Index
Why Persona Analysis Matters More Than Ever
In today’s market, it’s no longer enough to ask “Who buys our product?”, marketers must ask “What problem are they trying to solve?” Traditional audience segments like age or gender miss the emotional and behavioral context that drives real purchase intent.
In this article, we analyze eye health supplements consumer personas using ListeningMind on ChatGPT — revealing how search intent differs across age groups and lifestyles. Our example focuses on the U.S. market for eye health supplements, exploring insights by age group and lifestyle.
Why JTBD-Based Persona Analysis Works
Search data is one of the clearest windows into what people actually want.
ListeningMind goes beyond keywords — it analyzes search pathways, showing:
- The situation that triggered the search
- The words consumers use to describe their needs
- How their intent evolves from problem to purchase
When applied to persona analysis, this approach offers three key strengths:
- Goes beyond demographics — connects life context + motivations
- Directly supports targeting, messaging, and creative development
- With ChatGPT integration, you can move from query → analysis → content generation — all in one flow
💡Example Prompt: “Eye Health Supplements” Persona Analysis
Analyze U.S. consumer search behavior for “eye health supplements.” Identify at least three personas by age or lifestyle. For each persona, summarize common keywords, main concerns, search expressions, and estimated monthly search volume. Briefly explain the lifestyle or context that connects each group.
Key Insights
Persona 1: Digital-Age Professionals (Ages 30–45)
Lifestyle & Concern: Office workers and screen-heavy professionals managing digital eye strain. Fatigue, dry eyes, blurred vision from excessive screen exposure.
Behavioral Context: They look for immediate relief and credible ingredients (lutein, zeaxanthin). Tend to read review articles or Reddit threads before purchase.
Top Keywords *
lutein (33,100)
eye health supplements (27,100)
blue light eye vitamins (24,900)
Common Search Expressions
Best eye vitamins for computer use
Do eye supplements actually work?
Lutein vs AREDS2 difference
*3-Month Avg. Monthly Search Volume (U.S.)
Data Source: ListeningMind MCP API —
keyword_info
Dataset: U.S. (Jun 2025 – Aug 2025, Google Search U.S.)
Keywords Analyzed: “eye health supplements”, “lutein”, “vision health supplement”, “blue light eye vitamins”
API Paths:
keyword_info(gl=us, time_point=curr)
Note: Monthly volumes represent 3-month averages (June – August 2025).
Persona 2: Midlife Health Maintainers (Ages 45–65)
Lifestyle & Concern: Older adults focusing on long-term eye health, prevention of age-related macular degeneration (AMD). Concerned with preventing vision decline, maintaining focus and clarity.
Behavioral Context:
Motivated by aging or family history of AMD, this group values trusted pharmacy brands (PreserVision, Ocuvite) and scientific validation. They often compare ingredient lists (AREDS2 formula, lutein/zeaxanthin content) and search for long-term safety data.
Top Keywords *
areds2 (22,200)
areds 2 formula (4,133)
lutein benefits (4,400)
Common Search Expressions
Best AREDS2 supplements for macular health
Is lutein safe to take long term?
What’s the best vitamin for AMD
*3-Month Avg. Monthly Search Volume (U.S.)
Data Source: ListeningMind MCP API —
keyword_info
Dataset: U.S. (Jun 2025 – Aug 2025, Google Search U.S.)
Keywords Analyzed: “AREDS2”, “AREDS 2 formula”, “lutein benefits”, “best vitamins for macular degeneration”
API Paths:
keyword_info(gl=us, time_point=curr)
Note: Monthly volumes represent 3-month averages (June–August 2025).
Persona 3: Family Wellness Caregivers (Parents of Kids & Teens)
Lifestyle & Concern: Health-conscious parents supporting children’s vision during increased screen time. Wishes to prevent early myopia and digital eye strain in children.
Behavioral Context: Parents are prevention-driven, looking for safe, natural, or gummy-format products. Their search journeys often begin in parenting communities, social media groups, or pediatric wellness sites. Safety reassurance and recognizable certifications (non-GMO, organic, USP) are key trust drivers.
Top Keywords *
eye vitamins for kids (7,100)
eye health supplements (2,400)
kid-friendly eye vitamins (1,800)
Common Search Expressions
Are eye vitamins safe for kids?
Best natural eye supplements for teens
How to prevent screen fatigue in children
*3-Month Avg. Monthly Search Volume (U.S.)
Data Source: ListeningMind MCP API —
keyword_info
Dataset: U.S. (Jun 2025 – Aug 2025, Google Search U.S.)
Keywords Analyzed: “eye vitamins for kids”, “lutein for kids”, “kid-friendly eye vitamins”
API Paths:
keyword_info(gl=us, time_point=curr)
Note: Monthly volumes represent 3-month averages (June–August 2025).
Data Sources and Methodology
- Search Flow & Interest Keywords: PathFinder API, related search terms (Google U.S.)
- Monthly Search Volume · Competition · CPC: Ads Metrics / Monthly Volume
- Demographics: Demography API (Keywords: “lutein”, “AREDS2”, “eye vitamins for kids”)
- Age-based Concerns: Top search pathways — eye strain, macular degeneration, side effects, child safety, etc.
Marketing Action Items
| Target Persona | Marketing Insight Summary | Action Items (Implementation) |
|---|---|---|
| Digital-Age Professionals (Ages 30–45) | Seeking fast-acting relief from digital eye strain and fatigue. Respond well to evidence-based claims and convenience. | • Highlight “visible effect in days” or “fast relief” claims. • Use relatable visual cues (office fatigue, computer use). • Create workplace-friendly promo kits (e.g., desk packs). • Share real-user testimonials and review content. |
| Midlife Health Maintainers (Ages 45–65) | Focused on prevention of AMD and maintaining long-term vision health. Prioritize safety and proven formulas. | • Emphasize “clinically studied” and “doctor-recommended” messaging. • Compare AREDS2-based ingredients across brands. • Promote family-oriented health content (prevention, longevity). • Connect with pharmacy channels or medical blogs. |
| Family Wellness Caregivers (Parents of Kids & Teens) | Concerned about screen exposure and eye safety for kids. Prefer natural or gummy supplements. | • Emphasize “kid-safe,” “sugar-free,” “gentle” messaging. • Collaborate with parenting communities or schools. • Develop educational campaigns about screen fatigue prevention. • Use family-friendly visuals and simple product guides. |
ListeningMind on ChatGPT Visualization — Persona-Based Marketing Action Items (U.S.)
-Execution Points
- Content / Ad Creative: Highlight real persona concerns and common keyword phrases naturally within visuals and copy.
- Search Ad Copy: Emphasize decision drivers like “fast-acting,” “clinically backed,” and “safe for daily use.”
- Community Campaigns: Leverage parent and lifestyle communities (Reddit, Facebook Groups, health blogs) for credibility-based outreach.
- Data-Driven Retargeting: For 45–65 audiences, connect ad flows to searches about diet, ingredients, and family health management.
Expandable Prompt Examples
ListeningMind on ChatGPT doesn’t stop at one analysis — it lets you expand insights dynamically from a single prompt.
- “When did searches for ‘lutein’ spike, and what external factors caused it?”
- “Compare the difference in eye health search patterns between consumers in their 20s vs. 60s.”
- “Categorize functional supplement keywords that appear alongside ‘eye health supplements.’”
ListeningMind on ChatGPT — Start Your Own Persona Analysis
The key to modern marketing is understanding what your consumers are thinking — right now.
Traditional data tools take time and specialized skills, but with ListeningMind on ChatGPT, you can instantly uncover real consumer intent from live search behavior.
ListeningMind on ChatGPT provides immediate, data-driven insights that can be applied directly in marketing, product planning, and CRM — all within your familiar ChatGPT workspace.
Use the real-world prompt below to start building your own persona-based analysis today.
💡 Copy the Practical Prompt:
“Analyze U.S. search trends for ‘eye health supplements’ over the past year. Identify emerging consumer personas and feature-based keyword clusters. Summarize search volumes, top brands, and growth signals, and provide insight into how these reflect broader wellness trends.”
