A practical guide for marketing and strategy agencies on how to use search intent data to understand demand shifts, safety-driven growth, and decision-making behavior in the U.S. supplement market.
January 21, 2026byMarie Frenette this analysis examines how consumers discover, evaluate, and compare dietary supplements. The findings show an ingredient-first market structure shaped by use cases, form selection, and growing sensitivity to safety narratives.
January 5, 2026byMarie Frenette Analyzing U.S. search data reveals when Christmas pajama demand truly peaks, how consumer intent shifts before December, and what it tells brands about timing, emotion, and holiday buying behavior.
December 24, 2025byMarie Frenette Consumers search for Patagonia through very different contexts, from affordable sustainable menswear to brand comparisons and local outdoor retailers. This article uses ListeningMind’s Cluster Finder to analyze over 2,600 U.S. search terms and uncover the key Category Entry Points shaping Patagonia’s search ecosystem. Each cluster reveals distinct motivations, emotions, and opportunities for GEO-ready content strategies.
December 12, 2025byMarie Frenette In October 2025, the phrase “Yeoman Coat” began appearing in U.S. search data, showing a sharp rise in interest for a term that previously had almost no visibility. Without context, it looked like a new fashion trend.
December 3, 2025byMarie Frenette This article demonstrates a beauty brand competitive analysis using ListeningMind on ChatGPT with real U.S. color cosmetics data. Discover how leading brands like Rare Beauty, Fenty Beauty, Glossier, and e.l.f. Cosmetics differ in emotion, value, and social buzz.
October 29, 2025byListeningMind Team Consumer insight reveals how curiosity becomes confidence in the gaming world. ListeningMind data shows where players wander, why they drift, and how brands can intercept attention before it’s lost.
October 21, 2025byMarie Frenette AI market research reveals how emotion drives America’s next coffee trend. By decoding flavor searches, ListeningMind turns curiosity for “pistachio” and “protein coffee” into data-backed confidence for marketers
October 20, 2025byMarie Frenette ListeningMind on ChatGPT reveals how U.S. consumers approach eye health and uncovers three unique personas and their journeys from digital fatigue to family wellness.
October 2, 2025byListeningMind Team With ListeningMind on ChatGPT, we analyze how U.S. consumers engage with the cordless vacuum market, mapping search trends, feature clusters, and brand momentum over time.
September 26, 2025byListeningMind Team