Path Finder | Visualize Search Paths & Identify Personas

Index

WHY

Why Path Finder?

Traditional metrics like exposure, clicks, and conversions show outcomes but not the “why.” Without understanding the reasons behind a search journey, it’s hard to know where people dropped off, why they converted, or how to set clear priorities.

See the real search journey: Visualize how customers move from query to query.
Identify persona by search path: Automatically group personas around shared problems and intentions.
Track change over time: Watch how search paths evolve and adapt strategies as behaviors shift.

SOLUTION

Problem · Solution · Market Insight

Problem: Clicks alone don’t explain search journeys.
Click-through data shows outcomes but not the reasons behind them, making it hard to understand consumer intent.
- Click-through rate doesn’t reveal the reasons behind consumer search paths
- Flows from non-brand to brand searches, or competitor drop-off points, remain hidden
- Metric-heavy reports make it difficult to establish clear execution priorities
Solution: Visualize search journeys as a map

Path Finder turns SERP data into a clear picture of how consumers move through search. Journeys are mapped step by step, personas are clustered by intent, and AI reviews uncover the insights behind behavior.
- Visualize actual search paths step by step.
- Trace how people move from start to conversion, spotting brand discovery and competitor exits.
- Cluster journeys by shared purpose to reveal new personas
- Use AI reviews to turn behavior into creative strategies.
Market Insight: Find the real personas hidden in data.
By analyzing search paths, uncover hidden problems and motivations, identify new market opportunities, and build sharper conversion strategies.
- Pinpoint where customers switch, convert, or churn.
- Build strategies tied to authentic consumer problems.
- Uncover fresh market opportunities through journey analysis.

FEATURES

Key Features

Visualize up to 1,000 search sequences with Path Finder. Map consumer journeys, track brand vs. competitor flows, auto-cluster personas by intent, and compare historical paths to surface new market opportunities with help from AI.

Path View: Visualize the real search journey

Visualize up to 1,000 keyword sequences step by step. See how consumers progress from first query to conversion.
Road View: Compare brand and competitor flows

Trace journeys between start and end points, spotting brand discovery, competitor drop-offs, and conversion triggers.
Persona View: Identify personas by search path

Group journeys by shared purpose or intent, automatically generating data-backed personas you can use for strategy.