Discover What Triggers Action
Cluster Finder

Most research tools only show what people said. Cluster Finder shows what they actually did. Use real search behavior to reveal when, where, and why customers start wanting a product. Connect those insights directly to product, packaging, and messaging strategy.

• Real behavior, not surveys: Capture up to 20,000 related searches around a keyword to see what customers actually do.
• Hidden opportunities:Uncover unmet needs and new customer segments competitors overlook.
• Context revealed: Visualize demand by situation, place, and motivation (CEP · TPO).
• From data to action: Summaries, personas, and copy ideas ready for strategy and execution.

• Problem: Surveys and samples miss the real search patterns

  When research relies on surveys and samples, you miss the micro-moments when intent actually forms and lose the timing and context that drive decisions.

  • Surveys miss intent when it first sparks.
  • CEP insights come too late, weakening timing and messaging.
  • Self-reported answers are biased.
  • Without context, new demand is hard to find.
  
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  Solution: Cluster similar searches to reveal hidden connections

  Cluster Finder captures the “buy button” hidden in search journeys, clustering thousands of related queries to reveal when, where, and why customers are ready to act.

  • Capture intent directly from actual search behavior
  • See CEPs in real time to sharpen timing and messaging.
  • Replace biased survey data with behavior-based insights.
  • Reveal real-life situations and motivations behind demand.

• Market Insight: Discover hidden opportunities and new segments.

  By visualizing the contexts behind intent, you uncover hidden demand signals, discover new segments, and stay ahead of lifestyle and market shifts.

  • Spot new demand signals competitors haven’t noticed.
  • Discover hidden segments and unmet needs to expand growth.
  • Shape smarter creative and media strategies with clear triggers.
  • Anticipate lifestyle shifts early and seize first-mover advantage.
  

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  Large-scale Clustering

  Analyze up to 20,000 searches around a seed keyword (1–3 steps before and after). Automatically group by shared purpose or context to expose hidden connections in consumer needs.

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  Top URL & Domain Analysis

  See which domains and content formats dominate each cluster. Pinpoint where audiences spend attention and identify the strongest points for media and creative execution.

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  AI-powered Review

  Instantly generate summaries, persona outlines, copy directions, and draft campaign briefs, so insights move straight from data to action.