FAQ

‘Topic Categories’ within a project represent the specific objectives or themes you wish to track and classify internally.

For instance, if you are analyzing the “Omega-3” keyword, you can organize Topic Categories and their sub-keywords as follows:

• Ingredients (Category Name): rTG, Plant-based, Supercritical, etc.
• Information (Category Name): Recommendations, Online Forums (e.g., Reddit/Discussions), Benefits, Side Effects, etc.

Flexible Management: You can dynamically create and manage these categories based on your specific monitoring objectives and internal management standards for related keywords.

① Initiation

Click the ‘Add to My Keyword’ button within Query Finder.

② Select Registration Method

• Register Keywords: Select and register individual keywords one by one.
• Bulk Register by Topic: Register keywords in bulk by applying Topic + Search Volume filters.

📌 Condition: Within the selected range, you can register up to the Top 500 keywords based on search volume.

Once you have completed registering your ‘Keywords of Interest’ (by project unit) in the My Keyword feature, you can access the following data:

• Search Volume for Topics and Individual Keywords: View the search volume for each topic and individual keyword registered within your projects.
• Search Volume Trend Graphs by Topic: Access visual representations of how search volumes for specific topics are trending over time.
• Search Volume Comparison Between Individual Keywords: Compare the search performance and demand across different individual keywords.
• Download Search Volume Data: Export and download the raw search volume data for further analysis.

My Keyword is a feature designed for convenient daily monitoring by gathering keywords that require periodic tracking in one place.

Keyword data is extracted from ‘Query Finder’, allowing you to create project units tailored to your objectives and periodically track and analyze search volume data. Typically, users register brand keywords, competitor keywords, or high-involvement keywords and group them by ‘Topic’ to monitor search volume trends effectively.

① Auto-complete Keyword Trends

Visualizes the ranking fluctuations of Auto-complete keywords highly relevant to your registered terms using a Bump Chart.

• List View: Switch to the list view to check daily ranking increases or decreases.
• Custom Selection: Click the graph icon next to a keyword to select or deselect the terms you wish to display on the chart.

② Analysis of Changes in Related Auto-complete Keywords

• New Keywords: Newly emerged related keywords that were not present previously.
• Trending (Issue) Keywords: Keywords with sudden shifts in interest or relevance.
  • New: Keywords that have newly appeared and are classified as trending.
  • Persistent: Keywords that maintain their trending status over a certain period.
  • Rising: Existing keywords that have newly transitioned into a trending state.
• Disappeared Keywords: Keywords that are no longer displayed in Auto-complete results.

③ Related Auto-complete Keyword Trends

• Top 10 Rising/Falling: The keywords that have seen the most significant ranking increases or decreases during the specified period.
• Navigation: Use the arrow icons to move through the data within your designated range.

④ All Related Auto-complete Keywords

View the complete list of all Auto-complete keywords related to your registered terms.

• Provided in alphabetical card format, which can be scrolled through using the arrow icons.

The Keyword Gap tool provides a comprehensive view of your digital market share compared to your competitors. Use these insights to identify high-value opportunities and refine your SEO strategy.

❶ Graphs

• Traffic Comparison Chart: A bar graph showing the Estimated Organic Traffic for each domain.
  • Insight: This allows you to compare the overall digital footprint and reach of your brand against up to four competitors at a glance.
• Keyword Overlap (Venn Diagram): Intuitively displays how many Organic keywords are shared between domains.
  • Insight: The size and intersection of the circles reveal how much of your “Search Real Estate” is currently being contested by rivals.

❷ Gap Filters

Use these filters to instantly categorize your competitive standing:

• All: View the complete list of keywords across all analyzed domains.
• Missing (Opportunities): Keywords where competitors rank, but your domain does not.
  • Strategy: These represent your biggest growth opportunities for new content.
• Weak: Keywords where you rank, but are currently being outperformed by competitors.
  • Strategy: Focus your optimization efforts here to reclaim the lead.
• Strong: Keywords where your domain holds a higher rank than your competitors.
• Only: Keywords unique to your domain that no competitors currently rank for.

❸ Data

• Search Volume: Average monthly search volume based on Google data.
• Ranking: Current position within the Top 10 Google search results.
  • Note: A “Crown” icon indicates the domain holding the #1 position; “–” indicates rankings outside the Top 10.
• Traffic (Estimated Organic Traffic): An estimate reflecting search volume, ranking, and SERP layout.
  • Insight: Perfect for Relative Benchmarking to see which keywords are driving the most actual value to each domain.

① Domain Input

Enter your own domain and up to four competitor domains.

• Note: Your own domain will serve as the primary benchmark for all comparisons.

② Selecting the Domain Scope

Depending on your analysis goals, you can refine the scope as follows:

Exact URL: Analyzes only one specific page (e.g., example.com/blog/post-1).

Root Domain: Analyzes the entire website (e.g., example.com and all its pages).

Subdomain: Analyzes a specific sub-site (e.g., blog.example.com).

Subdirectory: Analyzes a specific folder or category (e.g., example.com/blog/).

Keyword Gap is a strategic tool that allows you to compare the Organic search keywords and potential traffic of your own domain against those of your competitors. It is designed to help you pinpoint missed opportunities, as well as your brand’s relative strengths and weaknesses in the digital landscape.

By comparing up to five domains simultaneously, you can analyze search volume, rankings, and estimated Organic traffic for each keyword. This data provides a clear roadmap for:

• Discovering New Content Opportunities: Identifying high-value keywords that your competitors rank for, but you don’t.
• Improving Search Rankings: Pinpointing keywords where you are slightly behind and need optimization to overtake competitors.
• Expanding Keyword Strengths: Identifying “winning” keywords where you lead the market and doubling down on that success.
• Strategic Prioritization: Setting clear priorities for your content marketing and SEO budget based on actual competitive data.

When you search for a target keyword you wish to rank for, you can view the Page Configuration Info and Outlines of the currently top-ranking content.

The Page Configuration Info reveals how each piece of content has structured its Title and Meta Description. The Outlines provide a summary of the themes and specific details of the content. With ListeningMind Hubble’s Top Content feature, you can access all the essential information about top-performing pages without having to click through each one individually.

[Summary]

• Page Configuration Info: View the Title Tag and Meta Description for each top-ranking page.
• Content Outline: Access the Core Themes and a Summary of the page’s actual content.
• Content Idea Suggestions: Receive Content Ideas (Drafts) based on the structure and metadata of existing top-performing content.

With millions of new pieces of content uploaded to search engines every day, simply writing an article is no longer enough to guarantee top visibility. The Top Content feature analyzes the content that actually ranks at the top for specific keywords, helping you understand exactly what type of content performs best on search engines.

ListeningMind Hubble analyzes Google Search Engine Results Pages (SERP) in real-time to provide insights into the characteristics of top-ranking content—including its titles, structures, and descriptions. This allows you to pinpoint exactly what information users are looking for (Customer Intent) and produce relevant content more efficiently.

In short, this feature empowers you to build strategies based on already successful high-ranking content, enabling the rapid planning and production of content that perfectly aligns with search intent.