Due to the nature of Query Finder, all related keywords containing your entered terms are collected. As a result, keywords that do not match your specific objective or industry may occasionally be included.
- Example: When searching the “supplements” market, terms like “eyelash supplements” or “dog supplements” may appear.
In such cases, you can use the ‘Exclude Words’ option located to the right of the keyword input bar on the results screen. Simply enter the words you wish to remove to see the filtered results.
You can enter keywords in either single or multiple formats, depending on your data analysis goals.
① Single Keyword Search
Useful when you want to conduct a deep-dive analysis of the search intent for a specific topic.
- Example: If you enter “diet,” you can identify various related search terms and consumer interests, such as “diet meal plans” or “diet reviews.”
② Multiple Keyword Search
By entering multiple keywords—such as brand names, categories, or specific objective keywords—you can analyze broader market interests and search flows. Grouping similar types of keywords together will yield more meaningful insights.
Since Query Finder collects and analyzes all related keywords based on your input, it is important to configure ‘Keyword Sets’ that align with your analysis objectives.
- Example: You can analyze the market by entering your own brand alongside competitor brands and relevant categories, or you can focus on a single keyword for an in-depth study of a specific topic.
Depending on your subscription plan, you can enter up to 100 keywords at a time. Defining your analysis goal first and then entering the appropriate keywords will allow you to gain insights more effectively.
‘Query Finder’ is a feature that allows you to analyze consumer search intent based on search data.
By centering on specific keywords, it analyzes what topics consumers are interested in, what questions they ask, and what information they seek, providing an at-a-glance view of the intent structure.
Through this, you can understand the core themes and interests that customers are curious about, gaining insights that can be applied to content planning or marketing strategy development.
