General What keywords should I enter?

Try entering a variety of keywords, including both Branded and Non-branded keywords.

  • Branded Keywords: e.g., Nike, Amorepacific, Skinfood
    • Useful for analyzing data related to purchase intent.
  • Non-branded Keywords: e.g., Diet, Summer, Anti-aging
    • Keywords from the early exploration stage that reflect customers’ concerns or interests.

TIP: Search engines recognize keywords differently based on the presence of spaces.

  • Example: “dietplan” vs. “diet plan” (Both variations are recommended for search)

General Data Sources and Methodology

The search data provided by ListeningMind is as follows:

  • Search Ads CPC, Competition: Based on Google Data.
  • SERP Data: Analysis of the TOP 20 Mobile Google Search Results (SERP).
  • Search Volume: Provided as Total Search Volume (TTL), integrating both PC and Mobile (MO). This measure is taken to minimize data omissions or deviations that may occur in certain keywords. Separate search volumes for PC and Mobile are not provided.

South Korea: Provides up to 4 years of integrated Google and Naver search volume.

  • Google and Naver data can be distinguished upon download with a Paid Plan.
  • Search user attribute data is provided using Naver data.

Japan · USA: Provides up to 4 years of Google search volume.

  • Data from other search engines is not collected.