From Push to Pull: How Consumer Intent Rewrites Marketing
Today’s consumers start the conversation. Understanding intent turns marketing from interruption into connection—and from push to pull.
December 5, 2025bySeyong ParkBlog
Access guides, blogs, and insights to make the most of ListeningMind.
What ‘Intent Marketing’ Really Means.
If traditional marketing is focused on who customers are and digital marketing is focused on what they did, what is intent marketing?
December 2, 2025bySeyong ParkWhy Marketing Begins With Listening
Modern marketing no longer starts with messaging. It starts with understanding why people search. Every query reveals intent—real needs, real questions, real moments of decision. Brands win when they learn to listen.
November 20, 2025bySeyong ParkCustomer Journey Map: Using AI to Identify and Visualize Buying Patterns
Discover how AI helps you identify and visualize customer buying patterns. Learn how a modern customer journey map reveals real behavior across every stage.
November 13, 2025byMarie FrenetteThe Age of AI Agents: How AI Agent Branding Is Redefining Consumer Decision-Making (3/3)
Branding is no longer just about broadcasting who you are. In the era of AI agents, branding must evolve into the act of reading the consumer’s context and proactively designing better decisions on their behalf. In other words- the brand itself must become an agent.
October 22, 2025bySeyong ParkThe Age of AI Agents: How to Build Brands That AI Can Call (2/3)
Learn how AI agent branding drives growth by connecting consumer intent and brand context through intelligent design.
September 10, 2025bySeyong ParkThe Age of AI Agents: Why Brand Positioning Must Evolve (1/3)
Explore how AI agents are redefining branding, urging brands to evolve from awareness to intent-driven positioning that ensures long-term relevance and visibility.
September 4, 2025bySeyong ParkNew Persona: Combining Jobs To Be Done and Persona Frameworks
Combining Jobs To Be Done with classic personas creates a “New Persona” that captures both customer goals and the context behind their choices.
August 21, 2025bySeyong ParkBrand Salience and Category Entry Point Strategy
Winning brands stay top of mind in real buying moments by owning key CEPs and reinforcing them with distinctive brand assets for lasting salience.
August 12, 2025bySeyong ParkBuilding a 2025 Marketing Strategy with Search Data
Search data offers a real-time map of consumer needs, helping brands build, test, and refine marketing strategies that stay ahead of shifting trends.
August 4, 2025bySeyong Park